How Did Apple “Share the Joy” This Year?
Apple’s 2022 holiday campaign “Share the Joy” is focused on promoting their AirPods in an unusual 90-second video demonstrating the […]
Marketing
The Power of PR in Your Brand
Small businesses are on the rise and bring the competition to others. These businesses must work much harder, and pay […]
Saving Simon: A Lesson in Brand Integrity & Cohesion
Apple’s 2021 Holiday Ad “Saving Simon” tells the story of Olive, a young girl determined to keep her snowman alive […]
Ibrahim Harun: An Entrepreneur Profile
For Global Entrepreneurship Week, we decided to celebrate by creating a profile on our own fearless leader, Ibrahim Huran. Take […]
7 Ways to Captivate Your Audience: Giving a Presentation Revisited
Now that the world is shifting back to the office, our presentations are shifting from the zoom room back to […]
Immunize Your Restaurant with a New Online Marketing Strategy
COVID-19 has shifted the world as we know it, and restaurants need to adapt with it in order to keep […]
Apple Holiday Commercial “The magic of mini feat. Tierra Whack”: How Apple Pivoted in Quarantine
Apple’s “The Magic of Mini” 2020 holiday commercial strays from Apple’s typical annual holiday commercial. This year’s ad features Tierra […]
Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself
At IH Concepts, we occasionally need to conduct photoshoots for ourselves and our clients to get the proper imagery for […]
Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success
As restaurant week is approaching in Madison, we wanted to take the time to tell the story of our success […]
Copywriting: How to Be a Content Ninja
For every company, copywriting is becoming an integral part of the business. Your brand presence and how large it is, […]