Demographics: How It Relates to Sales & Marketing
The idea that certain products attract certain age groups is a cornerstone of advertising and marketing. It’s often overlooked, however, […]
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5 Ways to Improve Your Next Presentation – Do These and Captivate Your Audience
There are two important parts to every presentation: creating the message and effectively presenting it. Previously we talked about creating […]
The 4 Must-Dos in Your Presentation
Over the years at IH Concepts, our CEO has given several presentations that have helped us network and empower consumers. […]
Pete Valeo – Web Developer
This month’s Team Member Spotlight features Pete, one of our web developers. Pete grew up outside of Chicago in Arlington […]
The Design-Dos of 2018
Last year, we saw loud and bright colors bring fun to brands, hand drawn logos showing sincerity, and animated GIFs […]
Brittany Hoban – Graphic Designer
Brittany Hoban is a graphic designer for the IH Concepts team. She was originally from the Milwaukee area and has […]
4 Reasons Why Branding is Important to a Small Business
While it might seem like branding is only relevant to large suit-and-tie corporations, the truth is that it’s necessary for […]
Apple’s Holiday Commercial “Sway”: How Apple Created an Emotional Connection
Apple has been creating iconic commercials that make their product’s stand out for as long as I can remember. Whether […]
Shop Local on Small Business Saturday
Turkeys, stuffing, and cranberries are synonymous with Thanksgiving. As the years have passed more has been added on to the […]
The Brand Quadrant: What It Is and How to Position Your Business!
What is in a brand? A brand is something that your company uses to distinguish itself from others, it is […]