Apple Holiday Commercial “The Surprise”: How Apple’s Selling an Experience
Every year in December IHC always looks forward to a few things: Christmas, New Years Eve, and Apple’s latest holiday […]
Marketing
Apple’s Holiday Commercial “Share Your Gifts”: How Apple Inspires Us to Believe in Ourselves
Apple has created yet another emotional holiday-themed commercial that tugs on all of our heartstrings and gets us in the […]
5 Things to Consider When Planning a Photoshoot
Whether you’re creating an advertisement, revising a website, a new menu, or a brochure, images play a big role in […]
Graphic Design & Marketing: Why They Go Hand-in-Hand
One of the most eye-catching ways to attract consumers to your business is through high-quality user experience and print design. […]
Attracting Customers vs Retaining Customers – How to Master Both
Attracting customers can be a challenge, especially online, where people have a wide range of options to choose from. In […]
General Data Protection Regulation: What You Need to Know to Be in Compliance
In May, the European Union passed the General Data Protection Regulation, a piece of legislation that places greater sanctions on […]
3 Things You Can Do to Attract Customers Online
Many successful small business owners may ask, “Do I need a website?” The answer most business professionals will give is […]
What King of Falafel Taught Us About Restaurant Marketing
When it comes to marketing, different types of businesses require different strategies in order to be successful. While there are […]
Demographics: How It Relates to Sales & Marketing
The idea that certain products attract certain age groups is a cornerstone of advertising and marketing. It’s often overlooked, however, […]
5 Ways to Improve Your Next Presentation – Do These and Captivate Your Audience
There are two important parts to every presentation: creating the message and effectively presenting it. Previously we talked about creating […]