Why Branding Matters: How You Can Unlock the Power of Your Business Identity
Ever wonder why some people are fiercely loyal to Patagonia or always reach for Coca-Cola instead of Pepsi? It all […]
Branding & Identity
A Colorado Small Business Owner’s Viral TikTok: A Referendum on Customer Service
On March 26th, a baker and TikToker going by the name of Thug Mom (@thugmomog) posted a video of an […]
The In and Outs of Brand Awareness
“Apple”, “McDonalds”, “Nike”, “Google”, “Amazon” … As you read these, I’m sure that you recognized every single one of them, […]
Saving Simon: A Lesson in Brand Integrity & Cohesion
Apple’s 2021 Holiday Ad “Saving Simon” tells the story of Olive, a young girl determined to keep her snowman alive […]
How to Maintain Your Brand Loyalty in COVID and Beyond
A brand often goes beyond messaging, taglines, and visuals. Often times your actions can affect your business now and beyond. […]
How to Digitally Pivot while Maintaining Your Brand
There is no doubt that there is a growing wedge between small businesses and big corporations. It seems as if […]
4 Important Pieces of Information About Trademarks that Could Be Critical to Your Company
Trademarks are critical for taking care of your business and making sure that you’re protected as you move forward. You […]
What Not to Do in Branding: Follow These And You’ll Make an Impact
Perfecting a brand is extremely important to any organization. A brand is a first impression connecting your audience to your […]
4 Reasons Why Branding is Important to a Small Business
While it might seem like branding is only relevant to large suit-and-tie corporations, the truth is that it’s necessary for […]
The Brand Quadrant: What It Is and How to Position Your Business!
What is in a brand? A brand is something that your company uses to distinguish itself from others, it is […]