If you’re a local business looking to grow your online presence, investing in graphic design services isn’t just a good idea—it’s a strategic move. Your website is more than just a digital brochure; it’s the first impression people get of your brand. That’s why it’s so important to work with the right team when it comes to building or rebuilding your business website.
Nearly 88% of users research online before buying from a business. Therefore, having a professionally designed website is more critical than ever. It’s your digital storefront—your business card, salesperson, and marketing hub all rolled into one.
With so many choices, including web developers, Internet marketers, IT professionals, and graphic designers, where do you start? Not all websites are created equal, and not all professionals approach web design the same way. Depending on your needs, you’ll find yourself choosing between several options.
Web Developers: Great for Structure
Web developers are skilled in the tech side of things—coding with HTML, CSS, JavaScript, and other programming languages. They’re great at building fast and functional websites.
They work with building the structure of a website, which is made up of the front end and the back end, which are what web developers tend to focus on. The front end is what users see and interact with. The back end is what the users do not see, the hidden parts, according to Triare.net and The Medium.
But here’s the catch: web developers may lack the creative design aspects, leading to the website being inconsistent in look and feel.
Internet Marketers: SEO-Focused and Online Masters
Internet marketers focus on making your website easier to find, especially through Search Engine Optimization (SEO). This means their goal is to have a wider range of audiences see your business website first when searching the internet.
According to SmallBusinessWeb, 69% of small businesses use digital marketers to attract customers and sales. They tend to have a deep understanding of online marketing channels.
While SEO is important, internet marketers typically aren’t responsible for the design or structure of the website itself. They may help your website get noticed, but that doesn’t guarantee it will engage or convert visitors once they land on it.
IT Professionals: Experts in Cybersecurity
Some businesses turn to IT professionals for their website. IT professionals’ expertise in networks and cybersecurity is valuable. Their background in computer science allows them to be highly knowledgeable in technology. IT experts tend to create a safe and secure website, according to TechTarget/SearchDataCenter.
Yet, their websites may not extend into user experience, content strategy, or visual branding. If your business works solely with an IT expert, your website may end up secure but outdated.
Graphic Design Firms: A Full-Service Experience
Design firms like ours bring together web developers, marketers, and, most importantly, graphic designers and branding experts. This means your site isn’t just functional—it also looks amazing, speaks to your ideal customers, and reflects the heart of your business.
Many creative design firms are a sum of everyone working together. These firms bring in developers and internet marketers appropriately to work with graphic designers to create a consistent look. In some cases, when businesses hire multiple professionals for the logos, print work, and web design. Visual ideality as a whole may be inconsistent and not showcase the full vision of your brand. Therefore, we advise using the same firm for both graphic design and web design.
According to Clutch.co, benefits of hiring include a range of services, fresh perspectives on design projects, and a more consistent look. Professionals who work for graphic design firms have a background in marketing and branding.
There are many firms offering design services in Madison, WI, but our process starts with the client. When we are hired to create a website, we often use this process.
- Our creative marketer meets with the client to learn about their goals, brand, and target audience.
- A creative brief is developed that outlines what the client’s website should accomplish.
- The brief is taken to the designer to create a wireframe that matches the client’s vision.
- The client approves the layout, and the website goes into development.
- Our web developer builds, finalizes, and launches the website.
- Collaborate with internet marketers to optimize for search engines and track performance to ensure your business’s website is seen and found on Google.
By bringing all these roles together under one roof, graphic design services and professionals ensure your branding is consistent across your website, logo, and marketing materials. Our knowledge of the process and background in marketing is essential to any.
Final Takeaways
At the end of the day, your website is a long-term investment, and with so many options to choose from, it is important to determine what the best fit is for your business and brand. Your website should be a digital solution and cater to your target audience. By keeping this in mind, your brand will begin to thrive, and users will have easier access to your business.
Overall, web development is crucial for increasing online visibility because it ensures that your site is visually appealing, easy to navigate, optimized for search engines, and built with your goals and customers in mind.
Sources:
Addressing Common Developer Weaknesses and Strategies for Improvement | by filjoseph | Medium
80+ Fascinating Website Statistics
Web Designers and Web Developers. Key Differences
8 Web Development Stats to Know in 2025 | Clutch.co
What is information technology? | Definition from TechTarget
80+ Fascinating Website Statistics
Small Business Digital Marketing Statistics & Trends – SmallBusinessWeb
