Blog

RGB, CMYK, Pantones: The Importance of Understanding Colorspace

RGB, CMYK, Pantones: The Importance of Understanding Colorspace

Graphic design uses colors and strategic design to communicate a message, establish a brand, evoke a feeling, and much more. [...]

Read more >

Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself

Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself

At IH Concepts, we occasionally need to conduct photoshoots for ourselves and our clients to get the proper imagery for [...]

Read more >

6 Important Considerations for Your Newsletter

6 Important Considerations for Your Newsletter

When you wake up in the morning and check your emails, there will most likely be countless newsletters in your [...]

Read more >

Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success

Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success

As restaurant week is approaching in Madison, we wanted to take the time to tell the story of our success [...]

Read more >

Copywriting: How to Be a Content Ninja

Copywriting: How to Be a Content Ninja

For every company, copywriting is becoming an integral part of the business. Your brand presence and how large it is, [...]

Read more >

The Design-Dos of 2020

The Design-Dos of 2020

As the new year begins, new design trends are emerging. While many styles from the past continue to trend, there [...]

Read more >

Previous Client Transformations – Before and After

Previous Client Transformations – Before and After

At IH Concepts we have the opportunity to work with a variety of organizations and businesses. For February we wanted [...]

Read more >

Apple Holiday Commercial “The Surprise”: How Apple’s Selling an Experience

Apple Holiday Commercial “The Surprise”: How Apple’s Selling an Experience

Every year in December IHC always looks forward to a few things: Christmas, New Years Eve, and Apple’s latest holiday [...]

Read more >

Why Hiring the Right Pro Matters: Exploring Your Website and Development Design Options

If you’re a local business looking to grow your online presence, investing in graphic design services isn’t just a good [...]

Read more >

Why Your Business Needs a Website That Wows

In today’s digital wonderland, your website is often the very first hello your brand gets to say to potential customers. [...]

Read more >

Why Branding Matters: How You Can Unlock the Power of Your Business Identity

Ever wonder why some people are fiercely loyal to Patagonia or always reach for Coca-Cola instead of Pepsi? It all [...]

Read more >

ARCHIVE