Blog
RGB, CMYK, Pantones: The Importance of Understanding Colorspace
Nov 11, 2020
Graphic design uses colors and strategic design to communicate a message, establish a brand, evoke a feeling, and much more. [...]
Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself
Oct 14, 2020
At IH Concepts, we occasionally need to conduct photoshoots for ourselves and our clients to get the proper imagery for [...]
6 Important Considerations for Your Newsletter
Aug 11, 2020
When you wake up in the morning and check your emails, there will most likely be countless newsletters in your [...]
Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success
Jul 07, 2020
As restaurant week is approaching in Madison, we wanted to take the time to tell the story of our success [...]
Copywriting: How to Be a Content Ninja
Jun 18, 2020
For every company, copywriting is becoming an integral part of the business. Your brand presence and how large it is, [...]
The Design-Dos of 2020
Apr 17, 2020
As the new year begins, new design trends are emerging. While many styles from the past continue to trend, there [...]
Previous Client Transformations – Before and After
Feb 18, 2020
At IH Concepts we have the opportunity to work with a variety of organizations and businesses. For February we wanted [...]
Apple Holiday Commercial “The Surprise”: How Apple’s Selling an Experience
Dec 19, 2019
Every year in December IHC always looks forward to a few things: Christmas, New Years Eve, and Apple’s latest holiday [...]
