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4 Reasons Why Branding is Important to a Small Business

4 Reasons Why Branding is Important to a Small Business

While it might seem like branding is only relevant to large suit-and-tie corporations, the truth is that it’s necessary for [...]

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The Brand Quadrant: What It Is and How to Position Your Business!

The Brand Quadrant: What It Is and How to Position Your Business!

What is in a brand? A brand is something that your company uses to distinguish itself from others, it is [...]

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The Brand Quadrant: What It Is and How We Used It to Position Full Spectrum

The Brand Quadrant: What It Is and How We Used It to Position Full Spectrum

Companies often use brand quadrants to position their brand and figure out how they want to convey their message. The [...]

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5 Things for Businesses to Consider When Developing a Brand

5 Things for Businesses to Consider When Developing a Brand

Well, we did it. We’ve revamped our website and the changes are officially up and running! It took a little [...]

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Closed on Black Friday: How Some Businesses are Breaking the Cycle

Closed on Black Friday: How Some Businesses are Breaking the Cycle

Every year, time between Halloween and New Year rushes past in almost a blur.  Christmas music appears on the radio [...]

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Show Your Why: What to Do To Build Trust With Your Customers

Show Your Why: What to Do To Build Trust With Your Customers

Passion. Family. Education. Love. Too often business owners forget to answer the most important question- why? Why is their business [...]

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Heroes On and Off Screen

Heroes On and Off Screen

Since Iron Man hit theatres in 2008, Marvel has been one of the leading forces in Hollywood. Most of these [...]

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Effectively Setting Your Brand Apart: Excedrin’s “The Migraine Experience”

Effectively Setting Your Brand Apart: Excedrin’s “The Migraine Experience”

After a long day of work, the last thing I want are commercials intruding on my TV time. The other [...]

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Why Hiring the Right Pro Matters: Exploring Your Website and Development Design Options

If you’re a local business looking to grow your online presence, investing in graphic design services isn’t just a good [...]

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Why Your Business Needs a Website That Wows

In today’s digital wonderland, your website is often the very first hello your brand gets to say to potential customers. [...]

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Why Branding Matters: How You Can Unlock the Power of Your Business Identity

Ever wonder why some people are fiercely loyal to Patagonia or always reach for Coca-Cola instead of Pepsi? It all [...]

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