Blog

Let’s Talk About Kerning: The Successes & Mishaps

Let’s Talk About Kerning: The Successes & Mishaps

Businesses do not always consider type when considering a logo. It is often an easy thing to overlook, but it [...]

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7 Ways to Captivate Your Audience: Giving a Presentation Revisited

7 Ways to Captivate Your Audience: Giving a Presentation Revisited

Now that the world is shifting back to the office, our presentations are shifting from the zoom room back to [...]

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The Designs-Dos of 2021

The Designs-Dos of 2021

It’s 2021 and change keeps on coming! There are so many exciting things to discover in the graphic design world. [...]

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RGB, CMYK, Pantones: The Importance of Understanding Colorspace

RGB, CMYK, Pantones: The Importance of Understanding Colorspace

Graphic design uses colors and strategic design to communicate a message, establish a brand, evoke a feeling, and much more. [...]

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Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself

Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself

At IH Concepts, we occasionally need to conduct photoshoots for ourselves and our clients to get the proper imagery for [...]

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6 Important Considerations for Your Newsletter

6 Important Considerations for Your Newsletter

When you wake up in the morning and check your emails, there will most likely be countless newsletters in your [...]

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Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success

Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success

As restaurant week is approaching in Madison, we wanted to take the time to tell the story of our success [...]

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The Design-Dos of 2020

The Design-Dos of 2020

As the new year begins, new design trends are emerging. While many styles from the past continue to trend, there [...]

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Why Hiring the Right Pro Matters: Exploring Your Website and Development Design Options

If you’re a local business looking to grow your online presence, investing in graphic design services isn’t just a good [...]

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Why Your Business Needs a Website That Wows

In today’s digital wonderland, your website is often the very first hello your brand gets to say to potential customers. [...]

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Why Branding Matters: How You Can Unlock the Power of Your Business Identity

Ever wonder why some people are fiercely loyal to Patagonia or always reach for Coca-Cola instead of Pepsi? It all [...]

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