Blog
Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself
Oct 14, 2020
At IH Concepts, we occasionally need to conduct photoshoots for ourselves and our clients to get the proper imagery for [...]
Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success
Jul 07, 2020
As restaurant week is approaching in Madison, we wanted to take the time to tell the story of our success [...]
Copywriting: How to Be a Content Ninja
Jun 18, 2020
For every company, copywriting is becoming an integral part of the business. Your brand presence and how large it is, [...]
Apple Holiday Commercial “The Surprise”: How Apple’s Selling an Experience
Dec 19, 2019
Every year in December IHC always looks forward to a few things: Christmas, New Years Eve, and Apple’s latest holiday [...]
Apple’s Holiday Commercial “Share Your Gifts”: How Apple Inspires Us to Believe in Ourselves
Dec 10, 2019
Apple has created yet another emotional holiday-themed commercial that tugs on all of our heartstrings and gets us in the [...]
5 Things to Consider When Planning a Photoshoot
Nov 11, 2019
Whether you’re creating an advertisement, revising a website, a new menu, or a brochure, images play a big role in [...]
Graphic Design & Marketing: Why They Go Hand-in-Hand
Oct 11, 2019
One of the most eye-catching ways to attract consumers to your business is through high-quality user experience and print design. [...]
Attracting Customers vs Retaining Customers – How to Master Both
Dec 04, 2018
Attracting customers can be a challenge, especially online, where people have a wide range of options to choose from. In [...]
TRENDING
Why Hiring the Right Pro Matters: Exploring Your Website and Development Design Options
Jun 11, 2025If you’re a local business looking to grow your online presence, investing in graphic design services isn’t just a good [...]
FEATURED
Why Your Business Needs a Website That Wows
Oct 17, 2025In today’s digital wonderland, your website is often the very first hello your brand gets to say to potential customers. [...]
Why Branding Matters: How You Can Unlock the Power of Your Business Identity
Oct 10, 2025Ever wonder why some people are fiercely loyal to Patagonia or always reach for Coca-Cola instead of Pepsi? It all [...]
ARCHIVE
▸2025
- Why Your Business Needs a Website That Wows
- Why Branding Matters: How You Can Unlock the Power of Your Business Identity
- DIY vs. Professionally Made Websites: Which Should You Choose?
- Make Your Website Pop: Why “Above the Fold” is a Big Deal
- The Magic of Print Marketing for Restaurant
- Why Hiring the Right Pro Matters: Exploring Your Website and Development Design Options
- Design Dos of 2025
▸2024
- Heartstrings: How Apple Showcased Their Product as the Savior of Christmas
- Focal Vs. Non-Focal Advertising: Capture the Attention of Our Busy World
- Mastering Designing Your Email Newsletters
- A Colorado Small Business Owner's Viral TikTok: A Referendum on Customer Service
- Dark Mode Design: What It Is and Why It's Important
- How Long It Takes to Do A Website: The Different Types of Websites and What You Should Expect!
- The Influence of the Barbie Movie
- The Stages of Doing A Website
- Apple's Evolution: How they Approach Design Marketing and Planning
- Design Do's of 2024
▸2023
- Apple Shares the “Fuzzy Feelings” this Year Redeeming their Holiday Campaign
- The In and Outs of Brand Awareness
- 6 Mistakes to Avoid on Your Website
- What Monona Bakery Taught Us About Restaurant Websites
- 4 Tips for an Accessible Website
- The Importance of Maintaining Your Brand Through Website Accessibility
- Designs Do of 2023
- 5 Things You Can Do to Prevent Your Website from Being Hacked
- 5 Things You Need to Keep in Mind During a Video Shoot
- Planning Your Promotional Video: 4 Important Tips
▸2021
- Saving Simon: A Lesson in Brand Integrity & Cohesion
- Ibrahim Harun: An Entrepreneur Profile
- Before & After Website Edition: Highlighting Small Changes that Made a Big Improvement for Our Clients
- Let's Talk About Kerning: The Successes & Mishaps
- What Caspian Grill Taught Us About Restaurant Websites
- 7 Ways to Captivate Your Audience: Giving a Presentation Revisited
- How to Maintain Your Brand Loyalty in COVID and Beyond
- Coworking Success: Must-Haves For Your Website
- The Designs-Dos of 2021
- How to Digitally Pivot while Maintaining Your Brand
- Immunize Your Restaurant with a New Online Marketing Strategy
▸2020
- Apple Holiday Commercial "The magic of mini feat. Tierra Whack": How Apple Pivoted in Quarantine
- RGB, CMYK, Pantones: The Importance of Understanding Colorspace
- Conducting a Photoshoot in a Pandemic: How to Safely Visually Market Yourself
- 6 Important Considerations for Your Newsletter
- Caspian Grill: An Example of How Proper Restaurant Marketing is the Key to Success
- Copywriting: How to Be a Content Ninja
- The Design-Dos of 2020
- Previous Client Transformations - Before and After
▸2019
- Apple Holiday Commercial "The Surprise": How Apple's Selling an Experience
- Apple’s Holiday Commercial “Share Your Gifts”: How Apple Inspires Us to Believe in Ourselves
- 5 Things to Consider When Planning a Photoshoot
- Graphic Design & Marketing: Why They Go Hand-in-Hand
- Mail Design Considerations: Everything You Need to Know
- 5 Important Things to Consider For Your Menu
- 4 Important Pieces of Information About Trademarks that Could Be Critical to Your Company
- Benefits of Working with a Designer with a Proven Process
- 6 Website Design Mistakes and How to Avoid Them
- The Design-Dos of 2019
- What Not to Do in Branding: Follow These And You'll Make an Impact
▸2018
- Attracting Customers vs Retaining Customers - How to Master Both
- Your Website - An Extension of Your Sales Staff
- 4 Reasons that Operating a Mobile Website is Essential
- Desktop Websites, Mobile Websites and Mobile Apps: What’s the Difference?
- General Data Protection Regulation: What You Need to Know to Be in Compliance
- 4 Things You Need to Know About Single Socket Layer Security
- 3 Things You Can Do to Attract Customers Online
- What King of Falafel Taught Us About Restaurant Marketing
- Demographics: How It Relates to Sales & Marketing
- 5 Ways to Improve Your Next Presentation - Do These and Captivate Your Audience
- The 4 Must-Dos in Your Presentation
- Pete Valeo - Web Developer
- The Design-Dos of 2018
- Brittany Hoban - Graphic Designer
- 4 Reasons Why Branding is Important to a Small Business
▸2017
- Apple’s Holiday Commercial “Sway”: How Apple Created an Emotional Connection
- Shop Local on Small Business Saturday
- The Brand Quadrant: What It Is and How to Position Your Business!
- The Brand Quadrant: What It Is and How We Used It to Position Full Spectrum
- 5 Things for Businesses to Consider When Developing a Brand
- Awesome Tips for Great Food Photography: Follow These and Bring in Customers
- 4 Important Marketing Tips for Restaurants: Follow These and You'll Be Successful
- Getting Up Close and Personal - The Importance of Consumer Data Collection
- The Revamp of MUM - How It Changed IH Concepts
- The Design-Dos of 2017
- 5 Things to Consider When Building a Mobile Website
▸2016
- Cherish Time with Loved Ones: How Apple Tied Products to Their Message
- Opening Your Heart: Apple's Holiday Message to All
- Closed on Black Friday: How Some Businesses are Breaking the Cycle
- Show Your Why: What to Do To Build Trust With Your Customers
- Food Cart Takeaways: A Potential Contender in the App Store
- Restaurant App Expectations: Why You Need An App to Stay Relevant Today
- Mastering Pokémon Go: How It’s Changing the World and Can Help Your Business
- Introducing Katherine Rudolphi!
- Heroes On and Off Screen
- Alexandra Kauffman - A Real Story
- Effectively Setting Your Brand Apart: Excedrin’s “The Migraine Experience”
- The Life and Times of Brandon Hoege
- The Rules of Deciding Whether to Use Custom vs Stock Photography
- How to Save the Day and Win Over Your Customers
- Uber's New Logo: A Discussion About Rebranding
- To Address a Common Problem, Create a Movement
- Introducing Taylor Beer!